- Automatically update fields, stages, territories, or owners when something happens
- Create a new opportunity the moment a contact takes a qualifying action
- Enroll contacts into email sequences based on real-time behavior
- Add tasks, notes, or approval steps without manual follow-up
- Branch execution based on conditions, or fan out into multiple parallel paths
Viewing Your Workflows
The Workflow list view shows every workflow in the workspace — name, created by, created at, last run at, status, and tags. From each row’s actions menu you can edit, view, delete, or duplicate a workflow.Filter the list by:
A search bar, sorting, and Manage Columns are also available.
Creating a Workflow
- Click Create Workflow
- Enter a workflow name and set a target object — Contacts, Accounts, or Opportunities
- Click Save to open the workflow editor and start building
Setting Up Your Trigger Every workflow starts with one trigger, scoped to its target object. When multiple events are added to a trigger, they’re joined with OR logic — any one of them fires it. Contact triggers include: Contact Created, Meeting/Call Logged, Added to Sequence, Contact Updated (with field-level before/after conditions), and email events — Sent, Not Delivered, Replied, Opened, Unsubscribed — each optionally scoped to a specific sequence or sender. Account triggers cover the same pattern — Account Created, Meeting/Call Logged, Account Updated, and email events — with email triggers additionally filterable by Contact Role (only fires when the receiving contact holds that role on the account). Opportunity triggers add two unique events: Margin (fires when Gross or Net Margin % crosses a threshold you set) alongside the same Created/Updated/Meeting/Call/email trigger types, also filterable by Contact Role.
Choosing How Records Enter the Workflow
Beyond the trigger event itself, you control who actually gets enrolled:- Trigger Events Based on Filters — apply the same filters used in the Contacts/Accounts/Opportunities list view; only records matching them are enrolled when the trigger fires
- Select Individual Contacts/Accounts/Opportunities to Enroll — manually pick specific records (filters can help narrow the picker) that bypass the trigger’s other conditions entirely and get enrolled directly
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Adding Actions
Owner-related fields across these actions support Round Robin assignment — distributing new records across a chosen pool of team members, with an option to override an existing owner if one’s already assigned.
Adding Delays and Branches
Three optional rule types can be inserted into a workflow’s action chain:- Delay — pause execution for a set duration (Minutes, Hours, or Days) either right after the trigger or between two actions. Multiple delays can stack across a single workflow.
- True/False Branch — evaluate a set of field conditions (AND/OR joinable); the workflow follows the True path if they match, False if they don’t.
- Multi-Split Branch — fans out into two or more named paths that all run simultaneously for every execution reaching that step, unlike a True/False branch which only follows one path.
Monitoring a Workflow
- Editor — add, modify, or delete steps
- Enrollments — every enrolled record with its progress and status, filterable by status, searchable, with Manage Columns
- Settings — edit the workflow’s name and other details