Understanding Campaign in the Quantum Heaps: Overview:  The Campaign module in Quantum Heaps helps marketing and sales teams manage outreach in one place. It covers everything from building an Ideal Customer Profile (ICP) to running email campaigns, capturing leads, and enriching lead data — organized across four working areas: Events, Email Sequences, Forms, and Settings (for custom fields, stages, and tags).  Campaigns help your team:

• Manage leads — contacts and accounts being targeted for outreach
• Run and track events as part of your go-to-market motion
• Build and send email sequences to nurture prospects
• Create web forms to capture new leads
• Configure custom fields, stages, and tags to fit how your team organizes campaign records

Step By Step For adding Leads:- How to Add a Lead Go to Campaigns and open the Leads section. Click Add New to see four ways to add a lead:

• Add Contact Manually — enter contact details yourself
• Add Contact via GTM — pull a contact automatically from a connected GTM source
• Add Account Manually — enter account details yourself
• Add Account via GTM — pull an account automatically from a connected GTM source
• Import Lead into the System- To add leads in bulk instead of one at a time, use Import — this lets you import both contacts and accounts directly into the campaign

How to Add a Lead via Agent Q Prefer not to fill out the form? Ask Agent Q to add the lead for you — just describe who you want to add (e.g., “Add David Velez from Acme Corp as a lead”) and it creates the record directly. 

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Email Sequence:-

In Quantum Heaps Email Sequences allow teams to create and manage automated multi-step email outreach flows. The Email Sequences sub-module has two sections: the Sequences list and the Templates library.  How to Use -

• Navigate to Campaign module in Quantum Heaps
• Click on sequence
• Select Create Sequence from the top‑right corner
• Enter the Sequence name and click Create Sequence
• After creation, the overview tab will open, allowing you to add edit Email & Calendar Integrations, Name of the Sequence, Tags of Sequence, Manage Access
• Click on Editor Add multiple sequence steps and configure rules for when and how the sequence will run
• Save the sequence and active the sequence.
• From the top left of the editor page, click on Contacts

Select Enroll Contacts and choose the contacts you want to run the sequence for. Access the Analytics section to monitor sequence performance View detailed metrics including:

• Emails Delivered
• Emails Opened
• Links Clicked
• Responses Received
• Prospects marked as Interested
• Emails Bounced
• Contacts who Unsubscribed
  

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FAQ

What is the Campaign module used for?
It’s where marketing and sales manage outreach end-to-end — building an ICP, running events, sending email sequences, capturing leads through forms, and enriching lead data. What are the four working areas inside Campaigns?
Events, Email Sequences, Forms, and Settings (for custom fields, stages, and tags). Can a lead be either a contact or an account?
Yes — Campaigns tracks both contacts and accounts as leads being targeted for outreach. Leads What are the ways to add a lead?
From Leads > Add New: Add Contact Manually, Add Contact via GTM, Add Account Manually, Add Account via GTM, or Import Lead into the System for bulk adds. What does “via GTM” mean?
It pulls the contact or account automatically from a connected GTM (go-to-market) source instead of you entering the details yourself.